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Drambuie – The World Loves a Bogan

The One Centre has created another ground breaking total branding program for Drambuie. Entitled Made for a Prince (not a bogan) and launched on November 28 via a dedicated website (madeforaprince.au) Made for a Prince invites viewers to enter the kingdom of the famous Scottish Prince, Charles Stuart, and to learn about the 260-year-old Drambuie legend. Curiously, Drambuie has chosen to release some of the research behind the program, the Drambuie bogan research tapes, which provided the stimulus behind the creative direction. To date the tapes have been downloaded an incredible 100000+ times and featured on websites and blogs across the globe.
Video Rating: 4 / 5

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