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Single Malt at its Best

Article by Marry Williams

Glenfiddich is in the midst of a million-dollar re-branding campaign that centers on the crystal stag sculpture.Crafted by Chris Blade and Katya Filmus at the National Glass Centre at the University of Sunderland in England,each sculpture is made by the cire perdue method from 50 kilograms of 24% lead crystal glass that replicates the deer’s head which forms the Glenfiddich emblem. It sits atop a gondola display with the distillery’s core range of single malt expressions arranged in a spiral point-of-sale.Following similar displays erected at London Heathrow and Frankfurt airports, the third in the series was recently unveiled in Dubai, with a total of 21 examples set for proliferation at travel retail locations around the world.Johnnie Walker, J&B, Bells and Black& White are all very popular brands of scotch whiskey and they are part of Diageos valuable portfolio. The company has been under pressure to fulfill the growing demand for scotch around the world even though they already own and operate 27 distilleries. To overcome this gap between the demand and supply Diageo have established the enormous Roseisle distillery.Some people might disagree with the concept and call it the industrialization of scotch whiskey production. The long experience and expertise of running a large number of distilleries has gone into creating the Roseisle distillery. It cost Diageo 40 million to build, employs 25 workers and encompasses 3,000 square meters of space. It has a very modern look and is expected to produce 10 million liters of whisky each year through fourteen new stills crafted by the coppersmiths at Abercrombie, Alloa.The Speyside facility was built not to replace the individual distilleries under the Diageo umbrella, but to supplement them, in response to increased market demand which those distilleries have been struggling to meet. The spirits produced here will be used in the entire range of blended whisky produced by Diageo. For the time being there are no plans of bottling any single malt whisky in the new facility.Leading independent distiller William Grant & Sons recently unveiled a new, limited edition 40yo expression of The Balvenie Single Malt Scotch Whiskey at the recent TFWA Asia Pacific show in Singapore.Limited to just 150 bottles, the 40-year-old expression of The Balvenie Single Malt Scotch Whiskey, aged in sherry casks and refill hogshead hit the markets July 4 with each one priced at around ,947.According to Malt Master David Stewart, this is the first time they have created a 40yo for The Balvenie .The whiskies used in this expression date from the mid 1960s, and it was important to take their time to find the right mix of casks and get this new expression right.Each limited edition bottle is being offered in a bespoke wooden case, hand crafted in oak by Sam Chinnery, a celebrated Scottish craftsman.Auchentoshan’s Head Distiller Jeremy Stephens has released a limited edition single malt, a 12-year-old bottling from 1998 to have nothing short of a grand festival – featuring whisky tastings, live music and cooking classes -this year as well.Limited to just 200 bottles, the 12-year-old bottling from 1998, matured in Sherry casks and bottled at cask strength will be offered at apiece, each individually numbered and accompanied by a certificate of authenticity.In fact, you will also be offered the chance to bottle your own Auchentoshan straight from the cask. Your bottle will be filled from a cask which has been specifically selected due to its excellent quality and exceptional flavours.

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