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High four Wine Manufacturers Which are Killing it On-line

The earliest proof for wine dates again to 6000 BC, with the earliest document of viti-viniculture being present in what’s now the nation of Georgia.

Since then it’s turn into a delicacy, craft, and gross sales powerhouse throughout the globe, with the USA, Australia, South Africa, Spain, Italy, Argentina, Portugal, and the rulers of the area, France, all famend winemaking international locations.

With its world attain, wine has turn into one of many many merchandise to make the most of the worldwide gross sales potential supplied by the web world.

Under I’ve checked out four wine manufacturers which are killing it on-line and given a purpose that their wonderful web sites are enabling them to take action.

Really helpful studying: The Growing older Course of Behind a Bottle of Wine


With the model being born in 1876, this Californian firm is, “the oldest constantly working vineyard within the Napa Valley.”

Not solely that, it’s listed as a California Historic Landmark and options on the Nationwide Register of Historic Locations.

With its Californian heritage taking part in such an essential position in Beringer’s model, you would possibly assume that they’d be closed off to the concept of globalizing their identify. Nevertheless, they’ve taken the alternative strategy to their on-line technique.

Why are they killing it?

Their web site has choices for Australia, Belgium, Canada, China, Denmark, Germany, Hong Kong, Iceland, Eire, Italy, Japan, Netherlands, New Zealand, Singapore, Switzerland, Taiwan, Thailand, UAE, United Kingdom, and United States.

They don’t simply need the remainder of the world to learn about their identify, they need every buyer that visits their web site to expertise Beringer’s in a means that’s private to their nationwide id.

What are you able to study from this and how one can apply that lesson?

Take into consideration your whole clients and how one can make your model’s on-line providing uniquely private to them. Utilizing Google Analytics will allow you to to determine the place your clients are primarily based. Use this data to make your web site really world.


Australian model Hardy’s started with Thomas Hardy, AKA, the “Father of the South Australian Wine Trade.” The titular creator of this antipodean titan moved from the UK to Australia in 1850, planting his first Shiraz vines in 1856.

In fashionable instances, Hardys is on sale in 150 international locations, transport 9 million circumstances of their wine, and was named the world’s second strongest wine model in 2008. Regardless of their standing at this time, Hardy’s haven’t forgotten their previous and it informs their on-line technique.

Why are they killing it?

As quickly as you go to their web site you’re hit with their model story. They drink of their historical past and also you’ll discover a glass of it poured and left to breathe for you in every single place that you simply look.

What are you able to study from this and how one can apply that lesson?

Storytelling issues. Clients at this time aren’t simply shopping for a product, their shopping for a model. For that purpose it’s essential that you simply make them fall in love with you.

Whereas your on-line retailer is a good place to begin with this, don’t restrict your self; social media is one other web page on which you’ll write your model story and Instagram tales is the proper place to begin. Try the information under for some high tips about tips on how to get began.

Yellow Tail 

One other nice model from the house of Uluru, AKA, Ayers Rock, Yellow Tail even have their origins in Italy. Produced by Casella Household Manufacturers, it was 1957 when husband and spouse Filippo and Maria Casella departed their homeland for Australia.

Nevertheless, it wouldn’t be till the start of the 21st century that Yellow Tail was born and it’s this model’s youthful nature that’s knowledgeable it’s very fashionable success story, one thing obvious in it’s crisp and brilliantly easy on-line technique.

Why are they killing it?

It’s easy actually: Yellow Tail have taken their coloration branding identify affiliation and utilized this liberally –  go to their web site and also you’ll be underneath no phantasm that if you assume yellow it means Yellow Tail.

Nevertheless, yellow isn’t the one coloration on show, with purple, blue, inexperienced, and pink among the many others. What unites each coloration is how unfussy they’re handled, it’s all easy, and memorable tones.

What are you able to study from this and how one can apply that lesson?

Simplicity might be the whole lot in branding.

A protracted drawn out and complicated model won’t be memorable, a easy and snappy one will probably be. That is one thing that you may apply from the outset by constructing your web site to those specs. You’ll discover a host of straightforward and memorable shops on Shopify, making it an amazing option to construct your first wine retailer.


We finish on the highest ranked world wine model of 2017: Californian titan, Barefoot.

It’s a millennial wine model, having been launched in 1986 underneath the moniker: “Get Barefoot and Have a Nice Time!,” and as such you’ll be stunned to seek out that they play completely to the enjoyable vibe related to Era Y clients.

Why are they killing it?

Their web site is simply enjoyable, it performs on good time vibes and as such you instantly affiliate the model with having the ability that can assist you to get pleasure from life much more. Simply check out how they positively bounce their wine at you, teasing you to decide on them.

What are you able to study from this and how one can apply that lesson?

Taking your self too severely can hamper your model, however making your model a determine of enjoyable will do you no good both. The essential factor is that you simply perceive your viewers earlier than you’re taking too lighthearted a tone.

As soon as you know the way to border your enjoyable wine facet, give it to your clients and let your ecommerce retailer tame their need for a wine that’s proper for his or her nature. This wonderful article explains the worth of enjoyable in advertising and marketing.

So there you might be, four high wine manufacturers who’re completely killing it on-line. After all, on-line isn’t the one area that you simply’ll discover their wines.

 For some, they deal with the bricks and mortar retailer as their most popular area and use their on-line technique as a means to attract their clients in. For others they use their on-line presence as an extra channel to their success.

Whilst you could promote your wine face-to-face, or through your ecommerce web site, the essential factor is that you simply’re getting your on-line technique proper. So take the teachings of this text, then apply them to your individual model, and drink in your success.


This Visitor submit was written by Victoria Greene solely for Social Vignerons.

About our Visitor Writer
Victoria Greene is a branding marketing consultant and freelance author. On her weblog, VictoriaEcommerce, she shares tips about how entrepreneurs can get their model off the bottom. She is enthusiastic about utilizing her expertise to assist new companies succeed.


All About Vodka Brands

Like everything else in life, we want to know which is the ‘best’ vodka. Which vodka is most superior to others. And like everything else in life, we realize that there is no one single answer. For example, I use the latest Intel Pentium Core Duo Processor, as I require it to power my media center, on the other hand, my Grandfather still uses a 11 year old IBM Thinkpad with 4 MB RAM running Windows 3.11 with Wordpad!

Anyway, back to Vodka. Vodka is defined as a neutral spirit devoid of any distinct characteristics such as odour, taste or colour. Considering the above definition all vodkas should be the same and the brand shouldn’t matter. This is true to some extent, in the sense, that the final product of all the brands are more or less similar to each other and while mixed in a blood mary, there is little or no discernable distinction between them. However, if you plan to have them as shots, on the rocks or in a martini, then you are well advised to consume a premium brand.

There are a lot of vodkas out there. And each one is trying to catch your eye, with refreshing marketing, stylish bottles and happening events. This is because of the above noted fact, that the product is more or less same, and hence, marketing plays a big role.

Okay. Now since we are clear about what vodka actually is, lets look at some of the brands. (If you are interested more about the history and other nuances of Vodka, read my article ‘All About Vodka’) I am not affiliated with any of them and I have no particular favourite among them either. So be assured that whatever is said herein is completely unbiased and in the best interest of vodka.

Lets start with the world best selling vodka. Remember, the phrase is ‘best selling’, it doesn’t make the best vodka on the planet. I guess every vodka drinker knows it. Smirnoff. Smirnoff was the first American brand of Vodka, which was bought over from Vladimir Smirnov of Russia. The Smirnoff No. 21 is the most widely sold vodka in the world and is an extremely good example of classical vodka. It has little discerning character, and does not pamper you with slight flavours or a mellow follow through. If you don’t like to think too much and are on a budget, this is the vodka to go for. Have it chilled and experience the Russian in you. Smirnoff also comes in blue and black labels which are of increasing strength. It has also launched numerous flavoured vodkas such as Green Apple Twist, Citrus Twist, Lemon Twist and many more. They are great to have in martinis and light cocktails.

Next up, Grey Groose. Now this is on that has had its fair share of Hollywood exposure. You can hear almost every celebrity asking for a Grey Goose Martini. This vodka brand is truly a marketing brilliance. Winter wheat being distilled with natural spring waters in a French Distillery is surely going to make some heads turn. It is this approach to vodka, that has made Grey Goose a brand to reckon with. But, nothing to be taken away, this is really great vodka to have in your martini. It comes in three flavours: L’Orange, Le Citron and La Vanille. The Citron is great to have in a Lemon Drop Martini.

The third among the most marketed brands is Absolut. This Swedish vodka has the one of the largest number of flavoured vodkas in the market. Its global marketing strategy seems to have paid off in recent times and is considered to be a truly superior vodka in many places in the world. Its neutral variety comes in blue and red labels with increasing strengths. The red bottle (50 % vol) is a really smooth spirit with almost no discernarable taste of its own. The blue bottle mixes extremely well with almost all mixers and makes it great in most cocktails. The flavoured varieties too are very good and for the adventurous there are no dearth of varieties to try from.

Now, lets move onto the lesser marketed, premium brands. I’ll start with what most vodka drinkers and experts consider a truly great and ‘almost perfect’ vodka. Stolichnaya is what it claims to be “a true Russian vodka”. It was founded at the Cristill Distillery in Moscow and is now manufactured in ex-Soviet republics (Kazakhstan and Ukraine). It is quadruple distilled though quartz sand and finally passed through a woven cloth, to give you a vodka free from any flavours or odours. This one is great to have on the rocks.

Next on the list is Belvedere. This is a Polish vodka. However, unlike other Polish vodka this one is made from rye rather than potatoes. The experts are always confused about this one. Many hold it in high regard, while others suggest that the other brands mentioned here, are far superior. For the record, I like it. Still one could argue that with so many different brands with better marketing and “brand appeal”, this vodka still leaves you with something to desire more from.

Our last entry on this discussion would be Belvedere’s sibling: Chopin. However, unlike its sibling, Chopin is made from potatoes; the way authentic polish vodka should. Even though for many years, potato based vodkas have been frowned upon by Russians as inferior, the truth lies in the fact, that with the right distillery, whatever be the ingredient, you can produce superior vodka. And Chopin is a great example of the same. This vodka is crisp and has a sweet and sour green apple tinge to it. It’s the only potato based vodka that is held with such high regard and just for this sake, I urge you to try it at least once. Your Polish experience will definitely be worth it.

There are some other lovely vodka brands as well. Vox, Ketel One, Three Olives and Jewel Of Russia are just a few to name. Vodka, like other spirits, is full of tradition and variety. And to cover all would be an arduous if not impossible task. I hope not to offend anybody with my views. They are mine and others may not agree. As I always maintain wines and spirits are very personal in nature. The best wine or spirit is always the one you enjoy most! With that I humbly conclude this article. Hope you enjoyed it, as much as I need writing it.