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Wine Blogger Interview: Madeline Puckette of Wine Folly

‘Musician and graphic designer gone wine geek’, Madeline Puckette is arguably essentially the most well-known wine blogger on the market, as Wine Folly, a website she based in 2011, is unquestionably one of many very most, if not THE most profitable of all wine blogs.

She can be now a fruitful creator as her Wine Folly ebook has lately been upgraded from The Important Information to Wine to a brand-new version: Wine Folly: The Grasp Information.

To study extra in regards to the individual and the story behind the Wine Folly weblog, I’ve requested Madeline to inform us extra about her writing, her designing of fashionable wine infographics, her ebook, and extra…

Are you able to summarize who you’re and what your wine weblog does?

Madeline Puckette:  Hello, I’m Madeline Puckette.  I’m an authorized sommelier and co-founder of winefolly.com.

My website, Wine Folly, is an informational vacation spot for these seeking to enhance their wine smarts.  It’s made for wine newbies and fast learners who merely want foundational data to drink higher wine.

When did you begin your wine weblog and why?

MP: I began the weblog in 2011 with my accomplice, Justin Hammack.

We initially began Wine Folly with the intention to be a wine membership that explores a brand new wine area each month with precious instructional data.

To study by consuming!  The wine membership had a gradual begin, however the visible communication fashion I developed for the tutorial supplies (I’ve a background in design) took off.  So, we pivoted to a media/data useful resource being profitable with our posters, wine maps, and finally, books!

What matter(s) does your weblog cowl and the way do you usually describe the angle to your writing/running a blog?

MP: I cowl all kinds of matters on the weblog, however all of them begin with what’s in our glasses.

Some are seemingly easy questions like “what makes wine crimson?” I conduct detailed analysis and create visible diagrams and graphics to inform the reply to the story.

And let me let you know, wine colour is a really deep query! What’s enjoyable in regards to the weblog is although it’s geared in the direction of shoppers, we actually attempt to join individuals to the actual solutions and pragmatic data that’s instantly usable.

What’s the key to your world-famous wine infographics? How are they so nicely designed, so approachable, and in order that liked? How a lot time would you usually spend on designing one?

MP: Effectively for one, I’ve been designing for years. I began utilizing Adobe Photoshop once I was 14 (I’m 35 now) and I additionally labored professionally within the design subject for about 10 years.

That mentioned, it takes greater than adept data of design instruments to make nice diagrams and data design.

All of it begins with four easy questions that outline the groundwork for visible storytelling

  1. What’s the downside I’m attempting to resolve?
  2. Who cares about that downside and what’s their perspective.
  3. What’s the proper communication design technique to reply that query (diagram/illustration, graph/information vis, picture, map, or time-based)
  4. What are the constraints of show?

What are your favourite wine occasions? In different phrases: if followers want to meet you in individual sometime, the place are they positive to seek out you?

MP: I hope to spend extra time doing regional tasting occasions world wide.  Tastings that actually champion a single area or wine fashion in order that I can additional advance my very own tasting data.  For instance, I went to the Garagiste Competition in Paso Robles.  It was wonderful.

What are your favourite social media channels, those you want most to change and interact round your content material?

MP: So many social media channels are managed and it’s onerous to see “free communication” today on locations like Instagram, YouTube, and Fb.

Issues don’t go “viral” the best way they used to.  Every channel is a managed sandbox.

There are numerous causes for this, a few of which I perceive.  So, with that in thoughts, I discover the channel that feels essentially the most “free” is twitter and reddit.  Nonetheless, I actually get pleasure from that Instagram and YouTube are altering the best way data is digested.

Additionally, how have issues modified for you because you printed your ebook?

MP: I’ve noticed monumental change within the wine world for the reason that first ebook launch.

Today, shoppers care extra about the place wines come from, how they’re made, and what they really include versus the love story and hedonism that outlined the previous. In fact, the wine world has been very gradual to adapt to this new mindset.

So within the new ebook, we tried very onerous to be data wealthy and reply the basic questions of wine which might be typically overlooked of the advertising and marketing story. On this means, the ebook helps shoppers take a extra pragmatic strategy to exploring wine on their very own.

It’s extra about how to consider wine and the place to hunt for it than what to suppose and purchase.

Lastly, what do you do to loosen up exterior of wine?

MP: I like to cycle and I do sizzling yoga for train.  I’m saving my pennies for the KTM 790 Duke (a unadorned motorbike). I really like driving automobiles and using bikes.  I don’t go away a variety of time for that although!

Study and discover Wine Folly Wine E-book on Amazon

“The expanded wine information from the creators of WineFolly.com, full of new data for devotees and newbies alike.

Wine Folly grew to become a sensation for its ingenious, easy-to-digest strategy to studying about wine. Now in a brand new, expanded hardcover version, Wine Folly: Magnum Version is the right information for anybody seeking to take his or her wine data to the subsequent degree.”

The expanded wine information from the creators of WineFolly.com, full of new data for devotees and newbies alike.

Wine Folly grew to become a sensation for its ingenious, easy-to-digest strategy to studying about wine. Now in a brand new, expanded hardcover version, Wine Folly: Magnum Version is the right information for anybody seeking to take his or her wine data to the subsequent degree. Wine Folly: Magnum Version contains:
  *  greater than 100 grapes and wines color-coded by fashion so you’ll be able to simply discover new wines you’ll love;
  *  a wine area explorer with detailed maps of the highest wine areas, in addition to up-and-coming areas comparable to Greece and Hungary;
  *  wine labeling and classification 101 for wine nations comparable to France, Italy, Spain, Germany, and Austria;
  *  an expanded meals and wine pairing part;
  *  a primer on acidity and tannin–so you’ll be able to style wine like a professional;
  *  extra important ideas that will help you lower via the complexity of the wine world and turn out to be an skilled.
Wine Folly: Magnum Version is the must-have ebook for the tens of millions of followers of WineFolly.com and for any budding oenophile who needs to spice up his or her wine data in a sensible and enjoyable means. It’s the final word present for any wine lover.

New From: $ 22.26 USD In Inventory
Used from: $ 21.96 USD In Inventory
Launch date: September 25, 2018.

buy now

WSET & Wine Folly Tuition Giveaway

Trying to take your wine training the subsequent stage? Enter for an opportunity to win free tuition for the WSET Degree 2 Award in Wine & Spirits! Winner introduced February 20th.

WSET Course Giveaway Learn Wine Folly Blackboard Wine Education

We not often do partnerships. So once we do, it’s as a result of we consider the chance will actually profit Wine Folly readers.

At present, we’re completely delighted to introduce one of many main wine training organizations: WSET (Wine & Spirit Schooling Belief). If you happen to’re seeking to take your wine training to knowledgeable stage, WSET is a good selection.

For our partnership, WSET is gifting away one free tuition in the US!

Know somebody who will profit from this program? Undoubtedly allow them to know! This a large alternative for the fitting individual.

The Prize

One fortunate entrant will win free tuition to the accepted WSET Degree 2 Award in Wine & Spirits Course — an $ 850 worth.

Enter the sweepstakes right here.

(Sorry, no money or utilized tuition to different WSET/wine teaching programs!)

Inform Me A Little Bit Extra About The WSET Degree 2 Award.

The Degree 2 Award is WSET’s hottest program and is designed for each professionals and fans alike. It’s a bit tougher than an entry-level course, geared in direction of newbies able to make a bounce or intermediates seeking to solidify their data. In case your data of wine is self-taught, this can be a nice technique to carry collectively what you realize and plug any gaps you made alongside the way in which.

Listed below are the themes you’ll research and are available to know effectively:

  • How wine is made
  • What components affect the creation of wine
  • Key pink and white grape varieties and their traits
  • The essential wine-grape-growing areas of the world
  • Meals and wine pairing ideas
  • Principal classes of spirits and liquors, and the way they’re made
  • The right way to describe wine utilizing correct phrases

For extra data, please go to this system particulars web page right here.

WSET Level 2 Award in Wine and Spirits information Wine Folly

How Lengthy Does it Take to Full?

Ooh, now that basically is determined by the accepted supplier. One can count on minimal 16 hours of classroom or on-line supply time. Some programs do evening-only programs. Some do full-day blackouts. Verify beforehand!

After that, you’ll take a 50-question multiple-choice take a look at. Upon passing, you’ll obtain your WSET Degree 2 Award in Wine & Spirits and a nifty little pin.

It’ll additionally depart you in a first-rate place to tackle the tougher WSET Degree three Award, a seven-day sequence of programs that dives deeper into tasting approach and studying about manufacturing and distribution of wine and spirits.

What Can I Do With a WSET Degree 2 Award?

Listed below are some jobs which are geared to those that go down the WSET training observe:

  • Wine educator
  • Wine marketer
  • Wine model consultant
  • Wine spokesperson
  • Wine gross sales
  • Wine distribution or importation
  • Common wine enterprise and entrepreneurship
  • Wine director at a restaurant, cruise ship, or resort chain

Please Observe: While designed to offer skilled data and abilities, WSET don’t themselves assure employment or profession development.

Do I Have to Have Accomplished WSET Degree 1?

Really, no! The great thing about WSET programs is that up till Degree four, no programs are technically a prerequisite. If you happen to’re already fairly educated, hey, you get to leap the road. Fairly candy, proper?

Nonetheless, it is perhaps useful to gauge the place you’re at earlier than diving into deeper waters. Decanter journal has a wonderful little litmus take a look at to see if the Degree 2 is inside your attain.

What If I’ve Already Accomplished This Award/Have Different Superior Certifications?

You then, my good sir or madam, needs to be a great wine citizen and share, share, share with individuals seeking to get the place you’re!

What’s The Deadline To Enter? When Will Winners Be Introduced?

We’re accepting entries now via February 18th, 12:00 PST. A winner can be chosen at random and introduced on February 20th. (I do know, the suspense is killing us, too!)

Signal Me Up Please!

  1. Go right here.
  2. Be over the age of 21.
  3. Enter your title, e mail handle, and nation. (Open to the US solely.)
  4. Learn these Phrases and Circumstances.
  5. Hit enter.
  6. Drink Champagne. (Non-obligatory, however extremely inspired.)

Enter the sweepstakes right here.


By Madeline Puckette
I am a licensed sommelier and creator of the NYT Bestseller, Wine Folly: The Important Information to Wine. Discover me on the market within the wine world @WineFolly