Posts Tagged ‘Truth’

Absolut Subliminal and the Truth behind Subliminal Advertising

One of the most famous references to subliminal advertising is the Absolut Subliminal ad. Famous vodka brand Absolut has become an advertising icon thanks to its unique print advertisements that have created quite a following. And one of the most famous of these advertisements is the Absolut subliminal ad.

The Truth behind Absolut Subliminal. The Absolut subliminal ad is not exactly subliminal, in that it does not really send a hidden message to your subconscious. Instead, it catches your attention using messages that are not fully hidden since the letters are visible to the eye. Thus, the message goes through the usual conscious thought process, instead of going straight to the subconscious.

The Absolut subliminal ad featured a glass full of Absolut vodka with some ice cubes. The ice features faintly written letters that say “Absolut Vodka.” Although a reference to the controversial subliminal advertising, the reason why it is not really subliminal is that subliminal messages should not be readily visible to the conscious eye. In other words, it is really just a parody.

But being the suject of parody does not mean that subliminal advertising is a thing to just laugh and joke about. According to experts, subliminal advertising is real, and you get more exposed to it than you think. In fact, making it the subject of a parody is claimed by some experts as an attempt to cover up the seriousness of the situation.

Subliminal advertising had an early start. As far back as 1958, a magazine revealed details about this concept in basic terms to make people aware of this effective persuasion techniques that companies probably use to influence consumers’ minds. So what’s this advertising technique all about? And is it something to be warned against?

Is Subliminal Advertising Real? People may have differing views about it, but the general belief is that subliminal messages in advertising are indeed real. However, according to experts on subliminal programming, subliminal messages in ads cannot get consumers to buy something they don’t really want. Going back to the basic mechanics of how subliminal messages work, these messages only speed up the decision making process or empower consumers to take action as a response to a need that they already have. Subliminal messages cannot plant needs, but they can reinforce needs and desires that are already present in the person’s mind.

So subliminal messages are not something to be seriously warned against. After all, it even gives you an extra push to go for something that you really want deep inside.

Unfortunately, some companies are known to use negative messages that border on sex and violence in order to catch people’s attention. Subliminal programming is indeed a powerful tool, and it cannot be helped that some may take advantage of it to use it fot purposes that are not exactly noble. So while subliminal advertising isn’t really something to be scared about, it also helps to be aware of them. There are many ads and companies that have been known to use inappropriate themes as subliminals to attract more attention from consumers, and if you are aware of them, you can watch out for their ads.

The Truth About Absinthe Drink

Article by Sarah Alfredo

There is a mounting importance on the Internet on the subject of absinthe, an importance similar to the flair for Starwars, the Mars footages or even Napster downloads. Absinthe is just extraordinarily strong liquid very popular in Europe (chiefly in Paris) in the 1800s which was afterward banned towards the early days of 1900s due to its damaging content. So why is this propaganda for?The growing Internet obsession for the fascinating drink derives generally from the liquor’s rich history, which drives on-line specialists to make not only an alternative around the drink, but to even concoct home-made recipes of absinthe with a lot hazardous consequences.One writer writes: All you would-be home absinthe-makers must be conscious that the New England Journal of Medicine reported that some exceptionally ill-advised human being ended up in the hospital and almost died because he drank critical oil of wormwood, a pure form of the poisonous ingredient in absinthe…Adding to the growing agitation for absinthe is the information that Britain re-opened its doors to the import and utilization of the drink in 1998, when most of Europe has forbidden it for shut to a century. Even Canada had a change of heart on absinthe freshly, even though the symphony or ingredients of the drink has been revoltingly modified as to make it completely unfamiliar to its connoisseur’s appreciation.The enthusiasm for the drink becomes even extra reasonable when one realizes that many of its avid drinkers in the past were well-known artists– Edouard Manet, Oscar Wilde, Edgar Degas, Henri de Toulouse-Lautrec, Vincent Van Gogh, Paul Gauguin, Pablo Picasso, Ernest Hemingway (and that’s naming just a few). So much so those communities who arrive to know concerning the drink ultimately connect it with increasing one’s original prowess, or even weirdness. In fact, there has been this dangerous report rancouring across the long-ago two centuries, that consuming huge amounts of absinthe leads to sightings of green small fairies which to original pundits, can get the position of an all-inspiring consider.Just several traditional artworks stimulated by absinthe: Edouard Manet’s 1859 The Absinthe Drinker; Edgar Degas’ 1876 L’Absinthe; Vincent Van Gogh’s 1887 Still Life with Absinthe; Pablo Picasso’s 1901 The Absinthe Drinker and 1914 Absinthe Glass.Barring the fable nearby the drink, what is absinthe, actually? Vicki Richman, in writing concerning the drink in relative to New Orleans the past notes: Absinthe is an anise-flavored liqueur distilled with obil of wormwood, a leafy herb, and in addition containing tasty herbs similar to hyssop, veronica, fennel, lemon balm and angelica. Wormwood is Artemisia, an herb that grows natural in Europe and has been cultured in the United States as well. Much of its famous outcome is due to its tremendously high alcohol content, ranging from 50% to 75% (generally around 60%). The active feature in wormwood, dependable for the supplementary effects, is thujone, which is chemically a neurotoxin.You don’t just sit down and drink absinthe, bottoms up. You provide it with a cube of sugar placed on an “absinthe spoon,” and the juice was sprinkle over the sugar into the glass of water. The sugar helped obtain the acid bite off the absinthe, which also curved the liquid milky white.Matthew Baggott, writer of the Absinthe FAQ on the Internet quotation marks a passage in Lanier (1995) which succintly captures the traditions following the drink: